Prior to becoming Managing Director of cultural data and technology specialists Purple Seven, David has three decades of experience in the cultural sector, including leadership roles at Arts Council England, Audiences UK, UK Theatre, the Family Arts Campaign and in Local Government.

As a researcher and data analyst he has co-written two editions of the British Theatre Repertoire Report, authored the National Campaign for the Arts’ Arts Index for the last decade and in 2020 published ‘Adaptation’, a major study on the increasing impact of 13 of England’s major producing theatres.